ZON FRUIT & VEGETABLES


Cool video, showing what is involved in getting produce from Field to Supermarket. As a cherry grower and packer, I face similar challenges with the majority of our cherries being picked, packed, shipped and received overseas within 48 hours. This is not an endorsement of Zon Fruit & Vegetables



Thursday, April 25, 2013







Many European nationalities purchase wine grapes in the fall to make wine. This can be a profitable category as long as you receive a deposit (50%) or full payment in advance.

Selling wine grapes on spec can be disastrous, thrifty customers will wait until the fruit has been sitting too long and lowball you on prices (you will incur huge losses). At this stage the fruit may even be attracting fruit flies, but this is of little importance to buyers who will be fermenting the grapes anyways.

Normally these shoppers will order multiple lugs (cases) of grapes up to several pallets at one time. Individual purchases can be in the thousands of dollars.

There are many varieties of wine grapes available, another good reason to get advance orders. Lugs of wine grapes look overripe and ugly on arrival, this is because the fruit needs to be harvested at a certain brix (sugar) level or the wine will not be as good. Customers may tell you this is a bad thing in order to negotiate a better price, do not fall for this ploy.

Many customers have switched to purchasing fresh grape juice and forego the process of pressing the grapes themselves. So you may want to offer both to increase sales and keep your regular customers happy.

Investigate and ask lots of questions before offering wine grapes. Regular customers you trust can be a fountain of information.



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