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| FRESH DATES ON THE TREE READY FOR HARVESTING |
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| FRESH DATES RIPENING |
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| FRESH DATES ON TREE |
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| RIPE MEDJOOL DATES READY TO EAT |
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| FRESH PREMIUM QUALITY DATES ON THE TREE |
Grades: Jumbo|Large|Extra Fancy|Fancy|Choice|Cooking
Cartons: 5kg/11# Dried|11.36kg/25# Fresh
Packaged Dried: 200g|500g|1kg|2kg
Store: Refrigerated|Optimum Temperature +1C/33F
Remarks: It is uncommon to find supermarkets that retail fresh dates in North America. Incredibly sweet and delicious, medjool dates are the most popular variety. Shrink is almost non-existent when marketed correctly.
Displaying: Dates should be sold packaged to eliminate shrink. Using a hot-wrap machine, place dates onto a styrofoam tray and overwrap; or fill clear plastic round tubs with lids. Individually price to avoid problems at the checkout. A mix of ripe and unripe fruit can be combined in the packages, leave the dates attached to their strands with a few loose pieces mixed in. If the dates attract fruit flies, place a small portable fan behind the display (the fan will blow them away). Fresh dates taste so much better than dried, sampling ripe pieces (cut, not whole) is an excellent idea. Refrigerate at close.
Receiving: Fruit should be clean and free of defects. Weigh the boxes, underweight boxes will significantly reduce profits. Fresh dates should be received firm and light brown (tan color) since they will only take a few days to ripen at room temperature on display. Fruit should be attached to their strands. A small percentage of loose and ripe fruit is to be expected, reject shipments in general with an accumulation of more than 20% defects.
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