ZON FRUIT & VEGETABLES


Cool video, showing what is involved in getting produce from Field to Supermarket. As a cherry grower and packer, I face similar challenges with the majority of our cherries being picked, packed, shipped and received overseas within 48 hours. This is not an endorsement of Zon Fruit & Vegetables



Tuesday, March 13, 2012

Large Drupelets means the berry is ripe and sweet


Small Drupelets means the fruit will be sour


Moldy Blackberry



SAMPLE POST: BUY THE HANDY POCKET-SIZED BOOK HERE!


Packs: 4.4oz|6oz|1 pint|2 pint|18oz|1 quart
Cartons: 1.36kg/3#|2kg/4.4#|4kg/8.8#|4.54kg/10#
Store: Refrigerated|Optimum Temperature +1C/33F


Remarks: Blackberries are picked unripe (small drupelets) to ensure they have a good shelf-life. This has a negative impact on sales, shoppers frequently complain that the blackberries taste sour. Dummy displays to minimize shrink.



Displaying: If blackberries are attracting fruit flies, place a small portable fan behind the display (the fan will blow the flies away). Occasionally, when ripe fruit is received it needs to moved quickly. Ripe blackberries have big drupelets (the sections which make up the berry). Offering samples of ripe fruit will increase movement. 

Displaying fruit in refrigerated counters is best, although condensation can build up inside the clamshell lid and slow sales. Rotate stock every couple of hours to ensure steady movement. Quantity pricing and cross selling with other berry varieties will increase sales.

Receiving: Blackberries are force-air cooled to extend shelf-life, good quality fruit looks bright, fresh and appetizing. Open clamshells and sample, inspect the white pads for purple stains, this is usually an indication of aging fruit. Cases can spoil overnight if mold is found inside the center of just a few berries, this is an indication the fruit was picked after a heavy rainfall (a no-no). Reject dull looking, wet, moldy, or shrivelled fruit and shipments in general with an accumulation of more than 10% defects.



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