ZON FRUIT & VEGETABLES


Cool video, showing what is involved in getting produce from Field to Supermarket. As a cherry grower and packer, I face similar challenges with the majority of our cherries being picked, packed, shipped and received overseas within 48 hours. This is not an endorsement of Zon Fruit & Vegetables



Thursday, February 2, 2012



Adding suggestive words to your retail signage like "supersweet" or "fresh picked" will increase your sales significantly. The important thing to remember is not to use the words loosely if they aren't true.

Try to be inventive and not use the same decription on every sign. Customers will often take your use of descriptive words quite literally. I can't count the number of times I have been asked for those "supersweet" plums, or "super juicy" oranges.

The use of descriptive words is especially helpful when you are overstocked or pushing a particular fruit or vegetable. "In Store Special", "Reduced" or "We Recommend This Item" are three more great captions to add to your retail signs.

This also stops many shoppers from taking up your busy time asking if the nectarines are good today, or if the potatoes are "new crop". I have made a list of some good descriptive captions below.

Sweet
Supersweet
Incredibly Sweet
Crunchy n' Sweet
Fantastic
You Will Love These
We Recommend This Item
Really Juicy
Special
Manager's Special
In Store Special
Reduced
Fresh
Fresh Picked
New Crop
Fresh Dug
Pesticide Free
Certified Organic

You get the idea. Listen to your customers while they are chatting among themselves for positive and negative comments. The best ideas sometimes come from paying attention to off the cuff comments made by customers. If you need some information on a particular commodity pick up the phone and call the grower listed on the side of the box. Indentify yourself and ask to speak to a sales rep.

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